Why Authenticity is Key for Fundraisers: Insights and Tips
We've all experienced it: the frenzy before a big donor meeting, where the team scrambles to gather information and put on a show to secure funding. It's a routine we know well, but after meeting those fundraising goals (or falling short), how do we truly feel? In my experience, it often left me drained and disconnected, like I had been wearing someone else's skin for a week. Fundraising isn't just physically demanding; it takes a toll emotionally. Our work is inherently tied to emotion, making it crucial for us, as fundraisers, to prioritize our emotional well-being.
Giving to Women´s and Girls´ organizations represents 1.6% of TOTAL charitable giving in the US.
If you're anything like me, you didn't start your career working for these organizations; you were once part of the communities they serve. Growing up in an inner-city neighborhood, I faced countless challenges that these organizations aim to address. I often reflect on those experiences, recalling the resilient, determined young girl who still resides within me. Though overlooked, I was driven to prove myself. Today, I draw strength from my background, using it as motivation rather than succumbing to shame. According to Zippia, 77% of US fundraisers identify as white, and the numbers are similiar for donors. As the demographic landscape of the United States becomes more diverse, our stories and experiences become increasingly relevant. Diverse fundraisers hold a unique position to attract a more diverse donor pool and cultivate relationships with those who resonate with our narratives. I share my story with donors, emphasizing that their contributions impact real people with real struggles. Speaking from the heart, I leverage my own experiences to forge connections with the communities we serve and inspire our donors.
73% of US donors identify as white and are between the ages of 61-75 years old.
Now more than ever, fundraisers have a unique opportunity to share their stories and forge genuine connections with both organizations and donors. Our stories deserve to be heard, serving as reminders to those in positions of power that our hopes and dreams are valid and worthy of investment. In a world that preaches authenticity, it's time for us to step onto the stage of truth and bravery. Let's embrace our stories, bridge new possibilities, and stand together in solidarity. Will you join me?
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Interested in learning more about Sonaliz Empowerz? At SE, our goal is to help your organization meet + surpass your toughest fundraising goals and support your development team to reach its full potential! Book a complimentary Clarity Call HERE.
